Wednesday, May 12, 2021
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How do you decide on a name when you want to begin a business?

Deciding on a name is the first thing you would want to do when you start a company.

I feel that a name is important and it should be relatable to the target audience. There are a lot of things that are connected to the name of your business.

Also, it can be a tough task to change it later on. So, just spend some time brainstorming and deciding on a name that is suitable for your business and industry.

Here are a few things you need to keep in mind while naming your company,

  • Keep it meaningful

You should name your company based on your product or service whilst keeping your niche in mind. It should instantly convey what exactly it is about. Moreover, it is better to keep it interesting and easy to remember.

Avoid generic names that sound too boring.

  • Avoid complicated names

In your excitement to make the name quirky enough, don’t end up with a complicated name that is too difficult to pronounce or spell out. It should bring positive feelings when said out loud and sound pleasant.

Consider this:

When you have business meetings and when you explain about your company, the listeners should catch your company’s name immediately and not wonder what it was. You can avoid unnecessary embarrassment by choosing a simple name.

  • Say not to initials

There are many companies that have been named with initials and the list includes the likes of IBM and H&M. However, these companies have been around for so long and are well-known. You can’t afford to do the same with your company that is just starting out.

I would suggest you choose an interesting name that describes your niche and product.

  • Choose a name that you can trademark

Though not every business needs to get trademarked, you should keep all the scenarios in mind before you name your company. What is a startup today may require a trademark a few years down the line.

So, it is better to have a look at the authority website once and get an idea. There should not be any infringement on the trademark of another business.

Doing so right at the beginning can save you from a lot of legal trouble later on. It is better to reach out to the experts once before you name your company.

Hope you find this useful in naming your company. All the best!

Sushant.

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