Thursday, May 13, 2021
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I have more than 10k followers on Instagram, how do I reach brands and create sponsored posts?

Short Answer: Wait. Not yet.

10,000 or 25,000 followers is not enough to attract brands to invest in your social media. (By “brands” I am referring to McDonald, Nike, and so on.)

Even if you have a great engagement rate (say 5% or higher), that is still a tiny outreach.

5% of 10,000 = 500

5% of 25,000 = 1250

As of December 2015, sponsored post can make you $5000 USD for every million followers. [1] Every social media is different and rates vary.

When you have 500,000 or 1 million followers, even a 2-3% outreach means big exposure. If you can get 5-8% engagement rate, every brand would be delighted to work with you.

Let’s look at the number:

3% of 1,000,000 = 30,000

$5000/30000 = < 17 cents per user acquisition or exposure.

The Power of Name

Now, you may assume, why can’t I monetize my 10K followers at the same rate. (An engagement or brand exposure is brand exposure after all). Well not always.

When you have created a big loyal user-base (anything above 100K) and your fans are actively engaged, your sponsored posts will have more impact on user behavior than if you are a small social media account and start sponsoring posts. Remember, you are still a tiny fish and you might not have earned the “trust of your followers” yet.

A lot of your followers may be new and they have not build that trust where they will let ads fly by or even swallow and digest.

Many may unfollow or they may simply ignore the advertisements. This will drop your engagement rate which will drop the price tag that you may charge to your advertising partners.

Source: [1] This Is How Much Money People Make on Vine


Thanks for A2A!

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The author also wrote about My Top posts on Metalearning. Read more from the author… Salil Jha, an authorpreneur, best-selling author, podcast host and angel investor. He writes on meta-learning, poetry, entrepreneurship and self-development in his personal blog at Naked Soul Blog | The Blog of Salil Jha.

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