“If you describe a person in a language he understands, that goes to his head. If you describe him in his language that goes to his heart”. So why not use this strategy to increase your ecommerce business.
There are many reasons behind it. Firstly, the buyer will get a homely feel on your web store. Secondly, they will understand your products and website content in the depth. Lastly, it will help creating a global presence for your ecommerce store.
Before devoting money on translating and localizing your web content, you should take a step back. And, consider a few best practices that can save your headaches down the road. For example, offering a better user experience using a multilingual platform. It will eventually be the difference between having your site visitor’s bounce and retaining them. And, eventually converting them into customers.
The following are the best practices that you should follow for creating a multilingual website.
This is the most basic thing to catch up. You should provide a simple navigation pop up to let the user choose the preferred language to choose. Or else detect the language of your user’s browser and then serve up the website in that language right away. Translation should include all content along with navigation buttons, features and functions of the site. Moreover, you should always focus on supporting languages from which you are getting regular user web traffic.
Though it may not seem so, but it is one of very important aspects to consider. It is vital for multilingual e-stores to focus on cultural considerations for connecting with users. Therefore, your website should keep equal content related to all the supported cultural languages.
C. Transparent Toggle Button
To keep toggle button for translating language of your e-store is quite essential. Moreover, it must be visible and accessible on every page of your website. User should be able to toggle between various languages without having to return to homepage.
D. Global URL
You require a global URL strategy for marketing and search engine optimization. Keeping your website URL general will allow users from all culture to get connect with it. If you are doing business in various countries, it is ideal that you create sub-domains for varied regions.
E. Online Features and Functionalities
It is necessary for you to make sure that all the other features and functionality of website should be available in multiple languages. Yes, along with the content. For instance, options like user sharing, product description, printing, subscribing, RSS Feed of your site. They should all be available in all the languages your website supports.
F. Multilingual Search Bar and Review Page
These both are the key part of any e-commerce website. Your website should always support search bar with multiple languages. So that user can search and convert the entered string into the desired language. Additionally, review page is one of the most significant sections to increase product sale. So, don’t forget to support multilingual review section on your website.
G. Do Not Simply Use Open Source Google Translate
Using open source google translator for converting languages may turn to be trustable. As it may be not correct and accurate. Hence, you should consider using an advanced option like Magento google translate. It integrates Google translate API to convert the store in different Language.
It is also advisable to use human resource or automated AI human translation services. To achieve perfect multilingual translations for your websites, it is quite necessary.
H. Multilingual Marketing and Integrated Operations
Last but not the least; your online store should also support multi language marketing & operations. You should offer users with customer support, live chat and email support. And, the marketing materials in all the languages supported by website.
Furthermore, you should always perform multilingual offline marketing and SEO strategy. This incorporates multilingual blogs, Twitter and Facebook accounts as well as the tracking of results of your multilingual marketing efforts.
To summarize, it requires more efforts in deciding below tasks before getting onto a multilingual website.
- Overall Strategy and Architecture
- Supporting Features
- Offline Infrastructure
- Social Media Presence
- Marketing Strategies
Multilingual websites are the future of our online universe. They are possible to get up and running in by using tools like Magento Multilingual extension. Go grab it to optimize your website and achieve more than predicted sales on this Thanksgiving season.